Tuesday, 20 November 2012

Mood Board - Fonts


My magazine cover will include 3 fonts: one for the Masthead, one for the cover lines and one for the extra stuff like the strapline. The top half of the mood board has fonts that I could use for both the masthead and cover lines. Being an 8-bit music magazine, I wanted a retro font for the masthead. A more pixelated font will give the magazine the exact feel that I need to get it to appeal to my target audience. They will see the magazine and will understand that it has something to do with either video games or 8-bit music. To appeal to perhaps a wider audience, I have included fonts that reflect comic books and electro style music as well, as people who like those things fall into my target audience as well, but those fonts I think will be saved for the cover lines rather than the actual masthead as the appeal is far greater targeted towards people who like video games and/or chiptune music.

 The lower half of the mood board has fonts that could be used for the main body text in the magazine. The fonts are all sans fonts as opposed to serif fonts because sans fonts are believed to be slightly easier to read on screens, in case the magazine gets popular enough to be made available on eBook readers. These fonts also take up slightly less memory than serif fonts so they will be able to be downloaded slightly faster.

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