Sunday, 17 March 2013

Evaluation - Target Audience


Who would be the audience for your media product?

As mentioned previously, the target audience I’m going for are the ‘nerds’, who listen to Chiptune and Electronic music, perhaps from their favourite video games. They spend around half of their time with the few friends that they have, and the other half on their own, perhaps reading or playing games, or watching films. They go to college and/or work, but they don’t fully enjoy it, they just want to get home for their down time. At the weekends, they have lots of work to do, but they instead chose to spend their time doing their favourite leisure activities or going to see their friends. They have strong opinions on various game/book/film related topics and express them with great emotion on the internet, which they go on until the early hours of the morning, after a gaming session.

This kind of theoretical person is the kind that I imagine would read my magazine. There are magazines aimed at this kind of person, but none which aim at the music that these people listen to. Video game music and Chiptune are commonly over looked, because it’s a very niche audience. None the less, as long as it is distributed in the right locations, the audience is definitely there.

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